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Trusted by 127+ Consumer Brands — USA & UK

B2C Marketing That
Turns Browsers Into Buyers

Influencer marketing, social media management, paid consumer ads, and loyalty programs for brands in the USA & UK. We connect your brand with millions of real consumers who are ready to buy.

6x
Average ROAS Achieved
0+
Influencer Partnerships
0%
Avg. CPA Reduction
USA & UK
Primary Markets
Influencer Marketing Social Media Management Paid Consumer Ads Loyalty Programs Video Marketing Brand Analytics
What We Offer

6 B2C Services to Scale Your Business

From back-office operations to digital transformation and custom campaigns — we cover every dimension of business growth for USA & UK brands.

Global Reach

We Serve USA & UK Consumer Brands

Our B2C campaigns are designed for brands selling to US and UK consumers — with deep understanding of platform algorithms, buying behaviour, and cultural nuances that drive conversions.

🇺🇸

United States

DTC brands, e-commerce stores, and consumer apps across all 50 states. We understand the US consumer journey on Amazon, Shopify, and social platforms — and how to convert at every stage of the funnel.

Primary Market
🇬🇧

United Kingdom

UK consumer brands and retailers targeting British shoppers. GDPR-compliant campaigns with platform strategies tuned to UK engagement patterns, purchasing habits, and seasonal retail peaks.

Primary Market
📱

Platform-Native Strategy

Every platform is different. We build separate strategies for Instagram, TikTok, YouTube, Pinterest, and Meta — each optimised for that platform's algorithm and your specific consumer demographic.

Multi-Platform
🌐

Fully Remote Agency

We work with consumer brands remotely across time zones. Weekly strategy calls, real-time creative approvals via shared dashboards, and dedicated Slack channels for fast, direct communication.

Remote-First
How It Works

Our B2C Campaign Process

From brand audit to scaling profitable campaigns — a proven process for consumer brands at every stage.

1

Brand & Audience Audit

We analyse your current brand presence, target demographics, and competitive landscape to identify the fastest growth levers.

2

Strategy & Creative Plan

Channel selection, content calendar, ad creative brief, and influencer shortlist — all approved by you before anything goes live.

3

Execute & Test

Go live with controlled tests across channels. We quickly identify winning creatives, audiences, and messages and double down on what works.

4

Scale & Retain

Scale profitable campaigns. Add retention layers (email, loyalty) to turn first-time buyers into high-LTV repeat customers.

Proven Results

Consumer Marketing Outcomes

6x
Average ROAS on Paid Campaigns
0%
Average CPA Reduction
0+
Influencer Partnerships Managed
0%
Avg. Repeat Purchase Rate Lift
Remote Collaboration

How We Work Remotely With You

Your brand, our team — collaborating seamlessly across time zones with the tools and processes that keep creative campaigns moving at full speed.

Creative Collaboration

Share brand guidelines once. We produce content and you review and approve creatives via shared Figma boards or Google Drive before anything is published.

Figma Google Drive

Live Campaign Dashboards

Real-time access to your ROAS, CPM, engagement rates, and sales attribution — updated daily so you always know how your budget is performing.

Meta Ads Manager Looker Studio

Weekly Strategy Calls

Every week we review performance, share creative test results, and plan the next week's activities. You stay in the loop without managing daily execution.

Zoom Slack

Transparent Contracts

Clear deliverables, content calendars, and influencer agreements — all e-signed and accessible online. Monthly invoicing with detailed spend and performance breakdowns.

DocuSign Notion
Why Implause

Why Consumer Brands Choose Implause

Real Influencer Relationships

We don't use marketplaces and hope for the best. We build genuine relationships with creators whose audiences actually buy — and whose content feels native, not sponsored.

Performance Over Vanity Metrics

We optimise for revenue, not likes. Every campaign is tied to conversion goals — sales, sign-ups, or app downloads — and reported on ROAS, not impressions.

Brand-Safe Creative

Our creative team learns your brand voice deeply before producing a single asset. Everything is approved before publication — no surprises, no off-brand posts ever go live.

Full-Funnel Thinking

Awareness without retention is expensive. We build campaigns that acquire customers AND turn them into repeat buyers through smart email flows and loyalty mechanics.

GDPR & Privacy Compliant

All consumer data collection, email marketing, and ad retargeting is handled in compliance with GDPR (UK), CAN-SPAM (US), and platform advertising policies — protecting you legally.

Dedicated Brand Manager

You get a named brand strategist who knows your product, your customer, and your goals. A real person — not a support ticket system — invested in your brand's growth.

Client Stories

What Our B2C Clients Say

"Implause's influencer program generated $180K in tracked sales in our first campaign cycle. The micro-influencer strategy they recommended outperformed our previous celebrity partnerships by 4x."

AL
Ashley Lane
Founder, DTC Skincare Brand
Los Angeles, USA

"Our TikTok presence went from zero to 85K followers in 4 months with Implause managing our content. More importantly, it became our second-highest converting sales channel — ahead of paid search."

OB
Oliver Bennett
CEO, Fashion E-Commerce
Manchester, United Kingdom

"The loyalty program Implause built increased our repeat purchase rate from 18% to 41% in six months. Customer LTV has nearly doubled and we're spending less on acquisition than ever before."

MW
Maya Williams
VP Marketing, Subscription Box Brand
New York, USA
FAQ

Frequently Asked Questions

What types of B2C brands do you work with?

We work with DTC brands, e-commerce stores, retail chains, consumer apps, lifestyle brands, beauty and wellness companies, food & beverage, and subscription services. If you sell to individual consumers in the US or UK, we have the tools and experience to grow your brand profitably.

How do you choose influencers for a B2C brand?

We select influencers based on audience demographics, engagement rate (not just follower count), brand alignment, and past campaign performance. We use vetted platforms and manual review to filter out fake followers and ensure authentic partnerships. Every influencer shortlist is shared with you for approval before outreach begins.

Can you run performance-based paid ads for consumer products?

Yes. We run Meta (Facebook/Instagram), TikTok, YouTube, Google Shopping, and Pinterest campaigns optimised for consumer conversions. Every campaign is A/B tested with creative rotations. We don't scale your budget until we have a proven creative-audience combination delivering your target ROAS.

What results can B2C brands expect?

Typical outcomes include 5x–8x ROAS on paid campaigns after optimisation, 30–45% reduction in cost-per-acquisition, and 20–40% increase in repeat purchase rate when retention programs are added. Results vary by product and category — we set clear KPIs at onboarding and report against them every month.

Do you handle content creation for social media?

Yes. Our creative team produces platform-native content including short-form video (Reels, TikToks), static posts, carousels, and Stories. We align every piece of content with your brand guidelines. Content calendars are shared monthly for your review and approval before any scheduling takes place.

Ready to Scale?

Grow Your Consumer Brand Globally

Free brand audit + strategy session. Let's find the fastest path to profitable consumer growth for your brand in the USA & UK.